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Bill Snyder Family Stadium will sell beer, seltzers, canned cocktails and wine in-seat for 2026 season

Bill Snyder Family Stadium is set to expand in-seat alcohol options for the 2026 football season. Kansas State Athletic Director Gene Taylor announced that fans will be able to buy and consume beer, seltzers, canned cocktails and wine at their seats as part of stadium-wide sales.

Illustration of fans receiving sealed drinks at their seats in an outdoor stadium during evening light.

The policy change, detailed by KSNT 27 News, centers on what will be available directly to attendees inside the seating areas rather than restricting alcohol sales to other parts of the venue.

For Kansas State Wildcats home games in the 2026 season, this means the game-day concession experience will include more alcohol choices delivered to fans at their seats.